“We’re an ambitious team with a simple purpose.”

Annabelle Porter, CEO
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List some unique features of the business.

Modular UI Kit
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CMS Integration
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“It's our shared vision that drives us forward.”

Luke Stevens, CEO
Metrics

Spotlight some important metrics to impress.

3.5x
Metric Coverage
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2.85%
Comparison Rate
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90+
Business Outlets
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100+ Sections

Put the spotlight on an individual facet.

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100+ Sections

Welcome to New England Cookie Co.

When we created our identity, we knew there were already several big brands around, trading on longeivity and tradition, all doing similar stuff. We have no history to speak of, so New England was always going to be all about the "new". Well named you might say.

So, if you're looking for next generation biscuits, you're in the right place. Yes, you can all but taste the tradition borne from our hand baking processes, but our other attributes are all about the now, and the future. We wanted our biscuits to be enjoyed by everyone, so we've made them suitable for Vegan and Vegetarian diets too, always sticking to a simple, non-negotiable philosophy, No Compromise on Taste. That just wouldn't do.

We've learnt plenty already, and baking biscuits for everyone to enjoy isn't about taking the good stuff out, it's about not putting the bad stuff in. No preservatives, no artificial colours and no artificial flavours is what you should expect, every time. That isn'at going to change.

That's not to say we don't like change at New England though, and our brand new Mini Packs have been launched in Plastic Free, home compostable packaging. Our 150g ranges will follow suit very soon. After all, only sustainable behaviour will help sustain this beautiful life. If we're lucky, we might create a little history of our own along the way...

Get In Touch

Our Brand

All the corporates tell us that you must have the following sussed out before you start. We don't really do corporate at New England...

5 YEAR PLAN
To be here in 5 years time

STRATEGY
Enjoy our work and enjoy life
Be nice to each other, our customers, and the people we work with
Do things first, better, or different to how they've been done before

VISION
Pretty good, though one or two of us wear specs for PC work

MISSION STATEMENT
Pass, we'll leave this to 007

Our Products
Useful Information

Our Brand

About Us

All the corporates tell us that you must have the following sussed out before you start. We don't really do corporate at New England...

5 YEAR PLAN
To be here in 5 years time

STRATEGY
Enjoy our work and enjoy life
Be nice to each other, our customers, and the people we work with
Do things first, better, or different to how they've been done before

VISION
Pretty good, though one or two of us wear specs for PC work

MISSION STATEMENT
Pass, we'll leave this to 007

View Style Guide
Useful Information

About Us

Take a look about what our brand is all about in the description of what we do below.